{"id":12986,"date":"2024-07-25T12:13:13","date_gmt":"2024-07-25T10:13:13","guid":{"rendered":"https:\/\/www.museum-re.de\/?p=12986"},"modified":"2024-08-07T16:20:18","modified_gmt":"2024-08-07T14:20:18","slug":"the-illustration-behind-the-made-by-mre-collection","status":"publish","type":"post","link":"https:\/\/www.museum-re.de\/en\/museum\/aktuelles\/the-illustration-behind-the-made-by-mre-collection\/","title":{"rendered":"The Illustration Behind the \u2018made by mre\u2019 Collection"},"content":{"rendered":"
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At the Museum Reinhard Ernst, art is everywhere. It is displayed in the galleries, integrated into the building, and reflected in the carefully curated collections within the museum shop. When developing the \u2018made by mre\u2019 range, the shop manager faced the question:<\/p>\n

Which illustration should define the product line?<\/strong><\/p>\n

In January 2022, during the development of the shop products, I presented Reinhard Ernst with a selection of illustrators whose styles I thought would be well-suited for the \u2018made by mre\u2019 collection. We both were particularly impressed by the works of Wiesbaden-based artist Birgit Breuninger<\/a>.<\/p>\n

So, I reached out to her and commissioned her to create a portrait of the building. It was a bit of a challenge, as the construction fence was still up in front of the building, and the fa\u00e7ade was not yet fully covered.<\/p>\n

I intentionally refer to it as a \u2018portrait\u2019 because the goal was not an accurate depiction of the building, but rather to capture the esprit and dynamism of the place. For this task, we found Breuninger\u2019s energetic and flowing line drawings particularly suitable.<\/p>\n

Was the choice of accent colours decided in advance? What led to the decision to use a sunny yellow?<\/strong><\/p>\n

Ms Breuninger\u2019s initial draft consisted of black outlines. This is what it initially looked like.<\/p>\n

Ines Gutierrez opens another file on her laptop, showing an earlier version of the final graphic:<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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\u00a9 Birgit Breuninger<\/figcaption><\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Together with Reinhard Ernst, we decided to enhance the illustration with coloured accents. We felt that this yellow is a warm, joyful hue and connects us with the city of Wiesbaden and its lily emblem.<\/p>\n

After selecting the illustration, product development followed. What unique features do the items of the range have thanks to the Breuninger design?<\/strong><\/p>\n

For the production of the individual items, we chose manufacturers who could implement the illustration on high-quality products, mostly made in Europe. We paid particular attention to small, playful details: the magnet has a pleasant tactile quality thanks to the subtle relief, the coasters fit together like a puzzle, the mre logo is hidden inside the bags, the travel towels are double-sided and can be used according to your mood, and on the linen bag and notebook, the illustration extends across both sides.<\/p>\n

Do you have a favourite product from the collection?<\/strong><\/p>\n

That’s a tough one, as I find all the items in this collection unique, and they aren\u2019t available in other museum shops. I am particularly fond of the linen bag and the travel towel.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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