{"id":45440,"date":"2026-05-15T11:46:31","date_gmt":"2026-05-15T09:46:31","guid":{"rendered":"https:\/\/www.museum-re.de\/?p=45440"},"modified":"2026-05-28T10:12:10","modified_gmt":"2026-05-28T08:12:10","slug":"amd-students-design-a-product-collection-using-the-museums-discarded-advertising-materials","status":"publish","type":"post","link":"https:\/\/www.museum-re.de\/en\/museum\/aktuelles\/amd-students-design-a-product-collection-using-the-museums-discarded-advertising-materials\/","title":{"rendered":"AMD students design a product collection using the museum’s discarded advertising materials"},"content":{"rendered":"
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The promotional material featured a detail from Helen Frankenthaler\u2019s painting Sea Level<\/em> (1976) and had previously hung over the fa\u00e7ade of a building on Schwalbacher Stra\u00dfe in Wiesbaden. A group of ten students in their fourth and sixth semesters of the Fashion and Design and Fashion and Design Management courses reinterpreted and reused the promotional material. The designs play with Frankenthaler\u2019s flowing areas of colour and translate her painting into contemporary, practical designs.<\/p>\n

After an introduction to the do’s and don\u2019ts of product development for a museum shop\u2019s range, the students set to work. Each product is unique due to the individual cut of the banner and is produced in a small batch. The collection comprises three products: a vase, a versatile bag for brushes and pens, and a key ring.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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Helen Frankenthaler, Sea Level<\/em><\/a>, 1976 \u00a9 Helen Frankenthaler Foundation, Inc. \/ VG Bild-Kunst, Bonn 2026<\/p>\n\t\t\t<\/div>\n\t\t\t

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Ines Gutierrez, Head of Retail and Digital Marketing at mre: \u201cAs part of this collaboration, we had the opportunity to introduce the students to the art of Helen Frankenthaler and the DNA of the Museum Reinhard Ernst. It was really lovely to see how this input was incorporated into the design process. We are thrilled by the students\u2019 creative approaches and designs.\u201d<\/p>\n

Charlotte Kneupper, one of the students involved in the project, says: \u201cIt is a valuable and exciting experience to be able to accompany the entire journey from the initial design to the finished product. What makes this project special is the opportunity to try out lots of things and experiment. Designing an entire product line and many unique pieces also shows us just how complex and diverse sustainable design can be.\u201d<\/p>\n

The limited-edition design collection will be available exclusively from 23 June 2026 in the museum shop.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

What happens to promotional material when an exhibition ends? Instead of disposing of the 9 x 9 metre plastic banner, the Museum Reinhard Ernst, in collaboration with students from the AMD, opted for a more sustainable approach.<\/p>\n","protected":false},"author":6,"featured_media":44741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[762,786,3],"tags":[],"class_list":["post-45440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kunst-en","category-shop-2","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/posts\/45440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/comments?post=45440"}],"version-history":[{"count":2,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/posts\/45440\/revisions"}],"predecessor-version":[{"id":45443,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/posts\/45440\/revisions\/45443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/media\/44741"}],"wp:attachment":[{"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/media?parent=45440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/categories?post=45440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/tags?post=45440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}