{"id":9983,"date":"2024-03-08T12:23:00","date_gmt":"2024-03-08T11:23:00","guid":{"rendered":"https:\/\/www.museum-re.de\/?p=9983"},"modified":"2024-06-11T15:29:25","modified_gmt":"2024-06-11T13:29:25","slug":"interview-with-fashion-designer-viktoria-lorenz-part-2","status":"publish","type":"post","link":"https:\/\/www.museum-re.de\/en\/museum\/aktuelles\/interview-with-fashion-designer-viktoria-lorenz-part-2\/","title":{"rendered":"Interview with Fashion Designer Viktoria Lorenz (Part 2)"},"content":{"rendered":"
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\u2018Extraordinarily minimalistic\u2019 \u2013 this is how Viktoria Lorenz describes the style of her own creations. The talented designer from Wiesbaden is currently working on an unusual project together with the Museum Reinhard Ernst. In this article, we reveal what the fashion designer has created especially for the mre. (Have you missed the first part of the interview? Then click\u00a0here<\/a>.) Over a hot drink in a cosy caf\u00e9 on Wiesbaden\u2019s town square, Viktoria Lorenz told us more about her collaboration with the Museum Reinhard Ernst:<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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Drawings of fashion designs inspired by the Reinhard Ernst Collection made by Lorenz. Can you identify the works of art?<\/figcaption><\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Long before I\u00a0knew which department of the mre I would be creating a design for, the Reinhard\u00a0Ernst Collection\u00a0inspired me to make numerous sketches. Further ideas sprouted\u00a0after the decision was made that I would dress the\u00a0shop staff.
\nIn my design\u00a0process, I always focus on a central theme. That is why I carefully observed\u00a0the details during my visit to\u00a0the museum. One element in particular stuck in\u00a0my mind \u2013 the square. It can be found throughout the architecture. This\u00a0also\u00a0applies to the atrium, which particularly fascinates me with its open and pleasant\u00a0atmosphere. That is how I\u00a0decided to take up the square in my designs for the\u00a0mre.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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The next step was to work together with the museum\u2019s\u00a0team to develop the final garment. Which design did you choose?<\/strong><\/p>\n

We opted for a\u00a0shirt that will be worn by the shop and ticketing staff. The special feature of\u00a0this garment is that it\u00a0works well on its own while at the same time fitting\u00a0seamlessly into the overall look and feel of the museum. You will\u00a0find the mre\u00a0logo on the cuffs. There, the signet\u2019s central square element is translated as\u00a0a hemmed cut-out. It creates\u00a0a three-dimensional effect and also reflects the\u00a0openness of the inner courtyard.<\/p>\n

Another\u00a0interesting detail is the collar model, which was deliberately designed to be\u00a0gender-neutral. It is based on the\u00a0classic shirt collar, but the design has\u00a0been reduced to the collar band and ends in a V-neck. This look creates a\u00a0minimalist yet neutral appearance.
\nGenderless\u00a0clothing was above all a point that was very important to the mre and at the\u00a0same time an exciting new\u00a0topic for me to tackle. When designing the shirt, I\u00a0opted for a loose-fitting silhouette rather than a close-fitting one.<\/p>\n

The concealed button placket supports the minimalist design of both the museum and my line. I like to describe my designs as \u2018extraordinarily minimalist\u2019. It is the fine little details, as in the Museum Reinhard Ernst, that determine the quality of the final product and make it unique.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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Front and back view of the final shirt design.<\/figcaption><\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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There is an ingenious feature of the shirt, which contrasts with the main theme of the square. Would you tell us more about it?<\/strong><\/p>\n

In fact, the yoke, the pattern piece for the upper back, deviates from conventional styles. For this part of the shirt, I designed diagonal curvy stitches based on the statue \u2018Pair\u2019 by Tony Cragg, which was made especially for the museum.<\/p>\n

It is incredible how much of a museum\u2019s architecture can be embodied in a single garment! What did you base your choice of fabric on?<\/strong><\/p>\n

We chose a cotton poplin for the shirt as it is used as workwear and has to withstand a certain amount of wear and tear. Wearing comfort for the shop and ticketing staff plays an important role which is why the elasticity of the fabric and easy-care features are crucial. The shirt also fulfils a sustainable aspect thanks to the Oeko-Tex\u00ae<\/sup>\u00a0certification of the fabric.<\/p>\n

You really have thought of everything. Finally, can you tell us what will be your next steps?<\/strong><\/p>\n

This project is something special and not a mass production. So, during my last visit at the mre, I already took measurements of the future shop staff together with Ines Gutierrez (Head of Retail and Digital Marketing). The next step will be producing the garments.<\/p>\n

Thank you very much, Ms Lorenz, for taking the time for this interview.<\/strong><\/p>\n

I am really looking forward to seeing the shop staff in action wearing the shirts!<\/p>\n

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Please let us know your thoughts about this exciting project on\u00a0LinkedIn<\/a>! We are looking forward to reading your feedback and sharing the final results in due course!<\/p>\n

#museumreinhardernst #abstractart #fashiondesign<\/p>\n

All photos and videos by\u00a0Viktoria Lorenz<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"10168,9891,9981,9912,9939,9902","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-9983","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/posts\/9983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/comments?post=9983"}],"version-history":[{"count":2,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/posts\/9983\/revisions"}],"predecessor-version":[{"id":9985,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/posts\/9983\/revisions\/9985"}],"wp:attachment":[{"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/media?parent=9983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/categories?post=9983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.museum-re.de\/en\/wp-json\/wp\/v2\/tags?post=9983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}